Evaluation of Alternatives by Fraser McCulloch

Evaluation of Alternatives

This course will teach you one of the 4 stages in the consumer purchase process, how to research and create opportunities for those nearly ready to buy.
This course is included as part of an SEO Box membership.

What's included?

Video Icon 15 videos

What's in the course ?

Introduction
5 mins
Why evaluation of alternatives
2 mins
Decision Making Process
2 mins
Need Recognition
2 mins
Information Search
3 mins
Evaluation of Alternatives
2 mins
Purchase Decision
2 mins
Exercise
4 mins
Find search queries 1st strategy
13 mins
Find search queries 2nd strategy
10 mins
Template for creating comparison or alternative pages
5 mins
Examples of Comparison Pages
Mac vs PC
3 mins
Compare boiler prices
5 mins
Drip v Mailchimp
3 mins
Xero v Quickbooks
3 mins