How to create a WordPress website for SEO by Fraser McCulloch

How to create a WordPress website for SEO

How to create a WordPress website for SEO

Just because it's WordPress doesn't mean it's easy

This course will cover hosting, SSL, theme selection, category and page layout and call to actions to help create a WordPress site for SEO.

This WordPress SEO course is based a real business case study

This groundwork for this course was laid out in the Website Structure course. In this course, I take the research, structure and content and build the client a new SEO friendly website in WordPress.

What's included?

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What's included in the course

Introduction
Wordpress SEO Course Preview
4 mins
Keyword Research (Skip this section if you've done the Site Planning Course)
Why planning and structure?
2 mins
Conversation with a prospect
2 mins
Conversation with a client
2 mins
Proposal Template
3 mins
Architect and builder
2 mins
Start the work
1 min
Keyword Research - competitor websites
2 mins
Keyword Research - analyse top ranking pages
2 mins
Examples of weak websites with high traffic
3 mins
Reverse engineer organic search and click volume
2 mins
Start with seed keyword
4 mins
More seed keywords and filters
5 mins
Criteria for topic selection
1 min
Articles researched based on criteria
7 mins
What content do we create ?
5 mins
Process for content creation and briefing writer
5 mins
What's next ?
1 min
Wireframing Tools
5 mins
Presentation Summary
4 mins
Site Planning and structure template
1 min
Introduction To WordPress
Introduction and recap
3 mins
WordPress Hosting
WordPress Hosting
4 mins
FlyWheel hosting features
3 mins
Set up test server with Flywheel hosting
2 mins
WordPress Themes
WordPress theme selection
6 mins
Theme installation
6 mins
Customisation
Customise top navigation
10 mins
Category design options
6 mins
Footer navigation
9 mins
Hidden sidebar
3 mins
Sidebar and sticky sidebar
6 mins
Clean up
9 mins
Single post layout
3 mins
Yoast and table of content plugin
5 mins
On Page SEO refresher
2 mins
Add page content part 1
9 mins
Add page content part 2
9 mins
On Page SEO with Yoast
9 mins
Add rest of pages and SEO dashboard
3 mins
Home page
16 mins
Top bar customisation : phone number and email address
4 mins
Logo and Finishing Touches
10 mins
Going Live
Go Live part 1 - Flywheel Hosting and SSL
17 mins
Go Live part 2 - Yoast, Sitemap, Search Console
7 mins
Go Live part 3 - Google Analytics
4 mins
Go Live - DNS Check and Flush
3 mins
Your Going Live Guide

SEO Box Membership

This course will be included in SEO Box membership.

SEO Box is a monthly membership programme where I teach SEO strategies that you can implement.

SEO Box currently includes the following courses.

  • Advanced Keyword Research
  • SEO Audit
  • How to plan and structure a website
  • Create SEO content
  • Content Promotion on autopilot
  • Fix website bounce rates.

SEO Training Courses for Digital Agencies and Web Professionals

I'm Fraser from Platonik and SEO Box is my membership training programme to help web professionals and digital agencies with SEO.