Writing for User Intent by Fraser McCulloch

Writing for User Intent

This course is a step by step guide to writing for user intent to boost organic rankings and traffic.
Buy separately or join SEO Box and get this course and 40 other training modules are included in monthly membership.

What will I learn and how will it help my website ?

This is a course and a process to improve already ranking pages or create new pages by better matching your page content with user intent.

No paid tools are required; you will use Google Analytics, Ubersuggest and Google; plus 2 other tools you'll find out about in the course.

100% of website need content, yet 95% of pages earn no traffic

Whether you're starting or growing a website, you need content on your web pages.
Most people write about subjects that no one is searching for.
So keyword research is a great starting point.
But then you have to write content to rank for that search query.
This course will provide you with a system to write confidently knowing your content and page will match the user intent.

What's included in this writing for user intent training course?

Video Icon 23 videos File Icon 2 files Text Icon 1 text file

Contents

Introduction
2 mins
Search intent
2 mins
Search intent examples
10 mins
User intent
5 mins
Search Intent vs User Intent Document
Position 30 to 6 in 10 days
2 mins
Step by Step Process
Step 1 : Keyword research
4 mins
Step 2 : SERPS and Through
6 mins
Step 3 : Using Through
8 mins
Step 4 : H2, H3 and content flesh out
5 mins
Step 5 : Fraser and then publish
9 mins
Written step by step guide
Writing for different content types and user intent
List Post Article example
8 mins
Write Local Service Page
10 mins
Alternative Example Part 1
8 mins
Alternative Example Part 2
6 mins
Purchase Decision Pages Part 1
5 mins
Purchase Decision Pages Part 2
4 mins
Purchase Decision Pages Part 3
4 mins
Using the process to create new pages
Researching and creating new pages
Using Ubersuggest for keyword research
5 mins
Researching "how to" articles
4 mins
Analysing the SERPS
5 mins
Write the user intent and page outline
6 mins
Make content semantically relevant
9 mins
Publish to CMS
4 mins

Testimonials

Happy to recommend you to anyone looking for advanced on-page SEO help.
Brian Dean
Reasons to be cheerful; my organic traffic from Google is up 43% on last year."
Colm McGrath
Reasons to be cheerful; my organic traffic from Google is up 43% on last year."
Richard England
Big shoutout to Fraser on his keyword research / content ideas service. My traffic has increased 89% in one month. 
Adam Watson

New SEO Box with Fast Track SEO Training Guide

This course is included in SEO Box is a membership training programme to help web professionals, agencies and clients with SEO.